SEO best practices are packed to the projection with bad, out-of-date advice. They are focusing on things that only apply to a small percentage of readers. SEO best practices should be followed by everyone that is covering running a blog, e-commerce store, or local brick-and-mortar store. There are the most important tips for best practices to follow for every page on your site the following:
HTTPS is making your site’s pages more secure. It encrypts information sent between the visitor and the server.
Make sure your pages load fast
Page speed has been a ranking factor for desktops since 2010 and mobile since 2018. Many factors are including affect page speed, including your site’s code, server location, and images.
Target a topic with ‘search traffic potential
Keyword research is one of the vital components of SEO.
Match search intent
People want to avoid visiting product pages in the search results. Those people are in learning mode and not buying mode.
Target a topic in your wheelhouse
Large brands with insane backlink profiles and deep pockets often dominate competitive keywords.
Use your target keyword in three places
Every topic has a head keyword, the most common way people search your page.
Use a short and descriptive URL
Descriptive is using the exact target.
Write a title tag and meta description
It would help if you wrote compelling title tags and meta descriptions.
Write thorough content
Search volume is only sometimes a good predictor of organic traffic potential because many pages get traffic from long-tail queries.
Add internal links from other relevant pages
Generally speaking, the more links a page has external and internal sources. This is the foundation of Google’s ranking algorithm and remains essential today.
Get more backlinks
Backlinks are the foundation of the algorithm and remain among the most important ranking factors.