Tips on How to Make a High Converting Landing Page
Having a dedicated CTA Call to Action
The call to action is a crucial component of a webpage since it serves as a guidepost for the user, telling them what to do next. A user may not be aware of the next actions to take to make a purchase or sign up for a newsletter without a clear CTA, and they may exit the website before completing their goal.
Creating a Thank You Page
It’s simple to overlook these pages’ genuine significance. You must keep in mind that your leads won’t always be prepared to sign up for your newsletter or make a purchase as soon as they arrive on your website.
Because they provide your prospects with more information and progressively nudge them toward becoming clients, thank you pages are really helpful.
Adding (the Right) Visuals
Your landing page should have high-quality images or videos that showcase your services or the goods you sell. At the best Digital Marketing Institute in Thane, we put emphasis on this because it is true, the cliché “a picture is worth a thousand words”. Although it would be incredible if textual content could persuade readers to convert on its own, people are really drawn to visuals.
Include Crisp and Precise Information
There is a narrow line between offering users just enough information and packing a landing page with content. Users of the latter may become overwhelmed and perplexed if it is not presented appealingly.
The following are some recommended practises for the text on your landing page, while there isn’t a concrete formula to share:
- Utilize headers and subleaders.
- Font weight and size should be different to prevent seeming crowded.
- Where possible, use bullets points
- Give details that address your most often asked questions.
- Give some information on your company, your objectives, your history, and so forth.
Leveraging Social Proof
Everyone’s actions and choices have an impact on us. We turn to others to assist us in making decisions for ourselves and to validate those decisions, whether it be with the things they purchase, the restaurants they attend, or the locations they travel to.
- Customer Reviews
- Customer Favorites
- Media Features
- Show Your Authority
- User Generated Content
Optimizing Your Landing Pages for Mobile Devices
Your landing page must give a smooth experience by providing the following features in order to ensure accessibility on mobile devices, however in the best Digital Marketing Course in Navi Mumbai, you will be taught that is not enough:
- A landing page should be simplified into a single column that enables for scrolling and reading.
- “Thumb-friendly”: People often use their thumbs to navigate and click.
- Simple navigation: Mobile websites often use a “hamburger” style menu that expands when clicked and has sufficiently large text to be clickable.
- Decluttered formatting: Make your text as legible as feasible by distributing it evenly.
- Make careful to particularly optimise for Android, tablets, and iPhones as each of these devices displays differently.
7. Remove Page Navigation
This may seem counterintuitive, but it’s a tried-and-true method of keeping visitors on your page and preventing them from converting on other pages of your website. Just be sure to give a tonne of details since if these users have any unanswered queries, they won’t be able to access the remainder of your website.
8. A/B Test Your Landing Pages
Landing pages should be split tested to see which components work best, like with other marketing initiatives. How can you tell whether your CTA is at its best? Or if adding more (or less) material to the page might encourage visitors to convert more frequently? The components we’ve discussed so far in this blog article are tried and tested best practises, but the only way to really know for sure what will perform the best on your landing page is to test it yourself.
